Introducing new System Professional ENERGYCODE at Cheynes Hairdressing in Edinburgh
One of the ranges we carry in our salons, Wella System Professiona,l has had a major revamp. This is not just a repackaging exercise, the product has been completely re-invented, and we are very excited about it.
System Professional has discovered that everyone’s hair is unique, as unique as a fingerprint. Hair reacts and responds to products differently, and that's why we now use a ‘mapping’ system similar to that of high-end skincare products to give each and every client their own ENERGYCODE.
An ENERGYCODE is a personalised recommendation of products that we recommend for in salon and at home. This innovative consultation programme allows our hairdressers to be very specific in the products that we recommend to each and every client.
With over 170 million possible combinations of product choice, this really is all about bespoke haircare.
For clients already familiar with System Professional this new concept simply adds to the personalised recommendations you will have already received. For those of you new to the range, we (always) offer a complimentary consultation to determine your individual ENERGYCODE, making sure you get the very best product advice from our teams.
System Professional is organised into four categories:
1: Derma: All the products in this category are designed to take care of the scalp.
2: Fibra: Products that help restructure the hair and help protect against damage.
3: Forma: This range delivers optimum energy to all hair types.
4: Extra: A specific selection of high performance products created to re-energise the hair.
Each category consists of products that are specific to hair or scalp needs, and when used together create the optimum best results for your requirements. Keep checking in as we explore each individual category in depth.
The teams are all trained in the concept of the brand and the product knowledge. Please ask for any advice or information.
Cheynes and System Professional: Together we create beautiful hair.