Balmain Hair Couture








The name Balmain conjures up high end designer clothing worn by the rich and famous. Rightly so, the collections from the house of Balmain are worn by all the A listers …. the Balmain Army as they are known.

Balmain also have a hair care range and extensions.

Here at Cheynes we have our own [army] of fans who can’t get enough of the fabulous Ash Toner.

Ash Toner 10.1-600x600

Here’s the official info from Balmain Hair Couture:

The new Balmain Hair Couture Ash Toner is a hair lightener enriched with violet hues to create permanent ash blonde tones in highlighted, blonde or colour-treated hair.

The leave-in formula with deep purple tone, improves clarity and reduces unwanted brassy tones. Enriched with Silk Protein and organic Argan Elixir, the Ash Toner protects, softens and nourishes the hair.


  • Refracts unwanted warm tones in natural, coloured or highlighted hair
  • Perfect for refreshing cool blonde tones or to brighten grey hair
  • Lightweight leave-in formula
  • Fine mist spray-tip facilitates easy application
  • Permanent effect

Backstage Tip: Ash Toner is also the ideal solution to unwanted warm tones in human hair extensions.

How To Use:

Shake well, spray from a distance of 20 cm onto wet/damp hair, do not rinse off. Repeat until the desired result is reached. Excessive use is not recommended, due to the permanent brightening effect on the hair which cannot be washed out. Do not spray on skin or clothes.

Ash Toner 10.1-600x600

What Cheynes say:

Balmain Hair Couture Ash Toner is a fantastic product to use on your blonde hair, natural or coloured, and works just as well on your extensions. A little goes a long way, apply sparingly and blow dry in. This product creates a permanent result and we recommend you use it as and when required to brighten up your blonde colour.

Ask your Cheynes stylist about Balmain products, and if you’re thinking of extensions, our George Street and York Place salons offer Balmain (see additional blog post).